Mitsubishi has long been acknowledged to be the clever car company. Over the years Mitsubishi have been quietly innovative in terms of automotive engineering (our Shoguns and Evolutions have both set the benchmark in four-wheel drive technology and in totally different forms, and have recognised for bringing entirely new engine and drive train and transmission developments to the passenger car market). They are also known for finding clever ways to maximise on space (Mitsubishi was the first manufacturer to introduce the layout now known as the MPV. Mitsubishi also introduced the concept of tall cars with a small footprint and produced the first double cab pickup truly suited to European roads.
In addition to all of this, Mitsubishi are determined to become a world leader in the reduction of CO2 emissions and have been the first to launch a mass produced electric vehicle to the UK and have made automotive history with the world's first SUV plug in hybrid electric vehicle, the Outlander PHEV.